The Marketing Mix
We are very proud of our products and services. People who want to know more can find additional information for every product down below.
Lioness Whiskey
Product
Nomen is a country run by women. That does not mean everything here is girly, pink and full of glitters. The product that we are known for and have been proudly producing since our first female leader was appointed, is whiskey. Lioness is a whiskey entirely produced in Nomen, made with our own turf for a unique and rich flavour.
Place
Lioness is available in all stores in the country as well as in our distilleries which can be found on every corner of Nomen. Lioness whiskey is also our biggest export product.
Price
Lioness has two versions. Lioness and Lioness Queen edition. The regular version costs 10§, which is about 8$. It is our accessible whiskey, made for everyone to enjoy. For people who have a bigger budget to spend we made the Lioness Queen edition which is priced at 50§, just about 40$.
Promotion
Since Lioness is our bestselling product in Nomen as well as our most lucrative export-product, we spend 10% of our budget on the marketing of Lioness. We use billboards and POS to promote our whiskey. Every year during autumn we start running our television ads because whiskey is a winter drink.
Dragon Lotus Tea
Product
Our Dragon Lotus tea is created from a blend of green tea and herbs collected from Mount Kremp, providing a rich and satisfying taste. The herbs are only found in Nomen and known for their natural healing effects. It’s most famous for its pain relief for menstrual cramps and general discomfort. That’s why the Dragon Lotus tea is popular among women, but it’s also interesting for men as it helps against illnesses such as a cold or the flu.
Place
Our tea is for sale in all supermarkets and ready to drink in cafés and restaurants across Nomen. The herbs are exclusively found here, which makes foreigners dying to try it. We offer shipping to other countries in the UBN to spread its natural healing effects worldwide.
Price
Our locals can find a bag of tea in every supermarket for only §500. Thanks to a good relationship with the government, we can provide the tea at an affordable price.
To keep our tea luxurious and exclusive, we ask our foreign customers a higher fee.
Promotion
We use online and offline advertising such as social media, TV commercials and magazines. Our tea is already available widely across Nomen, but we recently gained huge interest overseas thanks to a viral campaign with various influencers on social media.
Taxi Time
Product
Our service is a free taxi, which is free for women only. The service is paid by men. They pay a tax which makes this possible. Men can use these cabs too, but they must pay for the service. This is a service to make sure that women get home safely after a night out. The taxis are driven by men, which are tracked to make sure that they won’t do anything stupid. The drivers are men who have committed a crime before, so they are registered and supervised when they are driving. So, it is a community service.
Place
The cabs drive around in the whole country. You can order a cab from anywhere to everywhere. You can just give a street name instead of a home adress if you find that more comfortable.
Price
For women, the service is free. Men must pay a fee. Women can use a cab whenever and where they want, without paying.
Promotion
Because we live in a time where social media is very hot, we will use this. On social media, we can use personalized advertising.