Nomen Customer Journey
Reaching the customer in the most efficient ways.
This customer journey should help you understand how Nomen wants to reach customers and people from all over UBN. This is is an example of a customer journey to help you visualize the way we want to contact people.
Customer Journey
Awareness
Kailani is on her way to her yoga class to destress from her Bio Engineering at GrenEnergy Inc. She’s walking when she suddenly notices our poster at a bus stop. The advertisement caught her by surprise and she takes a picture of it before heading to her class. TOUCHPOINT: Poster
Familiarity
Kailani shares the same beliefs as Nomen. Nomen is environmentally friendly as it actively recycles the waste of other countries. Besides that, Nomen is the perfect destination for destressing because it is filled with sun, mountains and sea. She is interested to see how a country governed by only women works in reality, since in Hama’lu something like that is unthinkable.
TOUCHPOINT: Same beliefs, interested in cultural differences
Consideration
When Kailani is back home, she remembered she took a photo of the ad and she’s intrigued. She has been meaning to go on a solo vacation for a while now. She decides to do her research on the internet. She visits the Nomen website.
TOUCHPOINT: Internet, Nomen website
Purchase
Nice weather, beautiful nature to explore and a green environment. Everything she is looking for. After doing her research, she decides it’s the perfect place to destress from her work and to start the planning of her upcoming wedding. She books a trip to Nomen online.
TOUCHPOINT: Internet
Loyalty
She enjoyed her vacation so much that Nomen left a very positive impression. She enjoyed the Dragon Lotus tea and even took a bag of tea with her back to Hama’lu. This trip changed her world and she came back home as a new person. She’s already planning to organize her honeymoon in Nomen!
TOUCHPOINT: Experience